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Crunch Lite Produces Six Different Flavors of Sugar-Free Cookies for the Diabetic

Question 9

Multiple Choice

Crunch Lite produces six different flavors of sugar-free cookies for the diabetic population. The company also produces a large assortment of sugar-free chocolates targeted at the same population. The sugar-free cookies and chocolates that Crunch Lite produces represent the _____ of the company.


A) product chains
B) brand mixes
C) brand equity
D) product lines

Correct Answer:

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