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    Exam 12: Product and Promotion: Creating and Communicating Value
  5. Question
    A _________ Is a Product's Identity That Sets It Apart
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A _________ Is a Product's Identity That Sets It Apart

Question 8

Question 8

Multiple Choice

A _________ is a product's identity that sets it apart from other players in the same category.


A) chain
B) line
C) brand
D) segment

Correct Answer:

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