Pentogreen, a Company That Manufactures Soda, Offers Its Latest Products

Multiple Choice

Pentogreen, a company that manufactures soda, offers its latest products at very low prices. Pentogreen's strategy is based on the assumption that more customers will be willing to buy its products if they're offered at lower prices. Pentogreen has adopted this strategy to attract a larger customer base and increase its sales volume even though it will only gain a small profit on each individual sale. In this scenario, Pentogreen has implemented the _____ strategy.

A) high/low pricing
B) skimming pricing
C) penetration pricing
D) loss-leader pricing