Question 1

Ajax is one of the customers of a well-known linen manufacturing company.Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value.Under the given circumstances, Ajax's RFM score is most likely ________.

Accepted Answer

A) 155 
B) 511 
C) 555 
D) 151

Question 2

Which of the following statements is true about reporting applications?

Accepted Answer

A) Reporting applications deliver business intelligence to users as a result of an event or particular data condition. 
B) Reporting applications consist of five standard components: hardware, software, data, procedures, and people. 
C) Two important reporting applications are RFM analysis and OLAP. 
D) Reporting applications produce business intelligence using highly sophisticated operations.

Question 3

Hadoop is an open-source program supported by the Apache Foundation4 that implements MapReduce on potentially thousands of computers.

Accepted Answer

A) True 
 B)False

Question 4

Push publishing delivers business intelligence ________.

Accepted Answer

A) according to a schedule or as a result of an event or particular data condition 
B) through reporting, data mining, and knowledge management 
C) by obtaining, cleaning, organizing, relating, and cataloging source data 
D) in response to requests from users

Question 5

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."

Accepted Answer

A) cross-selling 
B) value added selling 
C) break-even 
D) portfolio

Question 6

What is the objective of performing a market-basket analysis?

Accepted Answer

The answer of What is the objective of performing a...

Question 7

The viewer of an OLAP report can change its format.Which term implies this capability?

Accepted Answer

A) processing 
B) analytical 
C) dimension 
D) online

Question 8

In market-basket terminology, ________ describes the probability that two items will be purchased together.

Accepted Answer

A) support 
B) confidence 
C) lift 
D) dimension

Question 9

Describe the features of a data mart.

Accepted Answer

The answer of Describe the features of a data mart....

Question 10

Knowledge discovery in databases (KDD)is used as a synonym for data mining.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is an example of a measure in an OLAP report?

Accepted Answer

A) customer type 
B) purchase date 
C) sales region 
D) average cost

Question 12

What is OLAP? What are some of its features?

Accepted Answer

The answer of What is OLAP? What are some of...

Question 13

________ is defined as information containing patterns, relationships, and trends of various forms of data.

Accepted Answer

A) Process mining 
B) Business process management 
C) Business intelligence 
D) Spatial intelligence

Question 14

Describe the management functions of a business intelligence server.

Accepted Answer

The answer of Describe the management functions of a business...

Question 15

The three primary activities in the BI process are to acquire data, perform analysis, and publish results.

Accepted Answer

A) True 
 B)False

Question 16

A decision tree analysis is a supervised data mining technique.

Accepted Answer

A) True 
 B)False

Question 17

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

Accepted Answer

A) Intellectual property protection 
B) Knowledge management 
C) Business process reengineering 
D) Repository management

Question 18

Which of the following terms is used as a synonym for data mining?

Accepted Answer

A) regression analysis 
B) data warehousing 
C) knowledge discovery in databases 
D) parallel processing

Question 19

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

Accepted Answer

A) True 
 B)False

Question 20

What are expert systems? What are their primary disadvantages?

Accepted Answer

The answer of What are expert systems? What are their...

Exam 9: Business Intelligence Systems

Ajax is one of the customers of a well-known linen manufacturing company.Ajax has not ordered linen in some time, but when it did order in the past it ordered frequently, and its orders were of the highest monetary value.Under the given circumstances, Ajax's RFM score is most likely ________.

Which of the following statements is true about reporting applications?

Hadoop is an open-source program supported by the Apache Foundation4 that implements MapReduce on potentially thousands of computers.

Push publishing delivers business intelligence ________.

In marketing transactions, the fact that customers who buy product X also buy product Y creates a ________ opportunity.That is, "If they're buying X, sell them Y," or "If they're buying Y, sell them X."

What is the objective of performing a market-basket analysis?

The viewer of an OLAP report can change its format.Which term implies this capability?

In market-basket terminology, ________ describes the probability that two items will be purchased together.

Describe the features of a data mart.

Knowledge discovery in databases (KDD)is used as a synonym for data mining.

Which of the following is an example of a measure in an OLAP report?

What is OLAP? What are some of its features?

________ is defined as information containing patterns, relationships, and trends of various forms of data.

Describe the management functions of a business intelligence server.

The three primary activities in the BI process are to acquire data, perform analysis, and publish results.

A decision tree analysis is a supervised data mining technique.

________ is the process of creating value from intellectual capital and sharing that knowledge with employees, managers, suppliers, customers, and others who need it.

Which of the following terms is used as a synonym for data mining?

OLAP provides the ability to sum, count, average, and perform other simple arithmetic operations on groups of data.

What are expert systems? What are their primary disadvantages?