Question 1

Referring to the figure above, what happens when you click item a?

Accepted Answer

A)  The tool validates your code against the specified vocabulary. 
B)  The tool validates your code against HTML standards. 
C)  The tool validates your code against CSS standards. 
D)  The tool fixes the syntax and spacing of your code.

Question 2

For most web page elements, the microdata value is __________.

Accepted Answer

A)  the text an element contains 
B)  the element name 
C)  the alt text 
D)  specified in a tag

Question 3

Referring to the figure above, the ________ value specifies the unique string that identifies the schema you're using.

Accepted Answer

A)  itemtype 
B)  itemprop 
C)  itemscope 
D)  footer

Question 4

Search engines rely on the text of description meta elements to decide which queries match a page.

Accepted Answer

A) True 
 B)False

Question 5

Whenever you use the name attribute for a meta element, it must be paired with a content attribute, which contains the actual value. _________________________

Accepted Answer

A) True 
 B)False

Question 6

Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

Accepted Answer

A)  name 
B)  description 
C)  content 
D)  title

Question 7

Viewing text-only versions of your web pages can help you identify missing or hidden content and ensure that your pages are ready for search engine indexing. _________________________

Accepted Answer

A) True 
 B)False

Question 8

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title , heading, img , and linked text elements on her site.
Sandy has links throughout her site. From an SEO perspective, which of the following is considered good link text?

Accepted Answer

A)  Click 
B)  Click here 
C)  Enter 
D)  Ask a question

Question 9

A plain-text Sitemap file must use ISO-8859-4  encoding for compatibility with major search engines. _________________________

Accepted Answer

A) True 
 B)False

Question 10

__________ are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

Accepted Answer

A)  schemas 
B)  vocabularies 
C)  algorithms 
D)  bots

Question 11

Microdata is based on ________________, which are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

Accepted Answer

The answer of Microdata is based on ________________, which are...

Question 12

Case-Based Critical Thinking Question Sandy is looking to improve the search engine rankings of her new blog site. As a first step she improves the title , heading, img , and linked text elements on her site.
When updating her img elements with SEO in mind, which of the following should Sandy AVOID?

Accepted Answer

A)  Giving image files short, descriptive names 
B)  Supplying alternative text using the alt attribute 
C)  Using the same image in more than one web page on the same website. 
D)  Including text in images that's not available elsewhere on the page.

Question 13

When creating a description meta element, the value of the ____ attribute indicates the type of data provided in the element.

Accepted Answer

A)  name 
B)  content 
C)  charset 
D)  type

Question 14

Sitemap files for large or complex websites are generally written in XML . _________________________

Accepted Answer

A) True 
 B)False

Question 15

By convention, bots look for a file named searchengine.txt in the root directory of a website for instructions on any files or folders to exclude from indexing. _________________________

Accepted Answer

A) True 
 B)False

Question 16

Search engines can use ____ to present and format relevant web page content in search results.

Accepted Answer

A)  macrodata 
B)  search rank 
C)  microdata 
D)  bots

Question 17

When viewing a web page with graphics disabled, __________ takes the place of each image.

Accepted Answer

A)  the image filename 
B)  a black box 
C)  alt text 
D)  a button

Question 18

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.

Accepted Answer

A)  Target-agent 
B)  Sender-agent 
C)  User-agent 
D)  Developer-agent

Question 19

One of the goals of SEO is to address factors that are part of search engine __________ in order to move a site up in the list of search results returned for relevant queries.

Accepted Answer

A)  ads 
B)  bots 
C)  algorithms 
D)  crawlers

Question 20

People in charge of websites are known as __________.

Accepted Answer

A)  webmasters 
B)  bots 
C)  crawlers 
D)  pilots

Exam 15: Optimizing Your Web Site for Search Engines

Referring to the figure above, what happens when you click item a?

For most web page elements, the microdata value is __________.

Referring to the figure above, the ________ value specifies the unique string that identifies the schema you're using.

Search engines rely on the text of description meta elements to decide which queries match a page.

Whenever you use the name attribute for a meta element, it must be paired with a content attribute, which contains the actual value. _________________________

Referring to the area labeled "2." in the figure above, adding a page ____ enables the search result to display a concise page summary, rather than simply a random passage from the web page.

Viewing text-only versions of your web pages can help you identify missing or hidden content and ensure that your pages are ready for search engine indexing. _________________________

A plain-text Sitemap file must use ISO-8859-4 encoding for compatibility with major search engines. _________________________

__________ are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

Microdata is based on ________________, which are sets of terms and definitions that can be used to indicate the semantic value of specific types of information.

When creating a description meta element, the value of the ____ attribute indicates the type of data provided in the element.

Sitemap files for large or complex websites are generally written in XML . _________________________

By convention, bots look for a file named searchengine.txt in the root directory of a website for instructions on any files or folders to exclude from indexing. _________________________

Search engines can use ____ to present and format relevant web page content in search results.

When viewing a web page with graphics disabled, __________ takes the place of each image.

Before listing specific pages to include or exclude from indexing, you use a ____ entry to specify which bots the rules apply to.

One of the goals of SEO is to address factors that are part of search engine __________ in order to move a site up in the list of search results returned for relevant queries.

People in charge of websites are known as __________.