Marketing Research Conducted on the Popular TV Program,Seinfeld,starring Jerry Seinfeld,was

Multiple Choice

Marketing research conducted on the popular TV program,Seinfeld,starring Jerry Seinfeld,was used to illustrate:

A) how marketing research always correctly identifies a product or service that will be popular in the marketplace.
B) when marketing research predicts a failure,yet there is success.
C) when marketing research predicts a failure,and there is a failure.
D) why marketing research may not be applied to all fields,such as entertainment.
E) how marketing research may be used for television but not for movies.