A Study Is Conducted in Which the Objective of the Research

Multiple Choice

A study is conducted in which the objective of the research can be achieved by looking at existing secondary data. In this case, which of the following best represents the situation?

A) All 11 steps in the research process must be followed in order for the study to be a marketing research study.
B) In some cases, not all studies use all 11 steps in the marketing research process.
C) In some cases, the steps in the marketing research process are not followed in order.
D) This situation is better suited to following the 20 steps of the marketing research process.
E) When secondary data is used, marketing research is not in use.