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    Marketing Research Study Set 1
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    Exam 2: The Marketing Research Process
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    The Importance of the Final Research Report Cannot Be Overstated
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The Importance of the Final Research Report Cannot Be Overstated

Question 57

Question 57

True/False

The importance of the final research report cannot be overstated because it is the report, or its presentation, that properly communicates the study results to the client.

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