Which of the Following Statements Is True Regarding the Marketing

Multiple Choice

Which of the following statements is true regarding the marketing research step, "defining the problem"?

A) Defining the problem is the third most important step in the research process.
B) Defining the problem is the most important step in the marketing research process.
C) Defining the problem should be undertaken only after the project has been approved by top management.
D) Defining the problem should be undertaken only after a sufficient number of firms have been gathered to conduct the marketing research project.
E) Defining the problem is the eighth step in the marketing research process.