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  3. Study Set
    Marketing Research Study Set 1
  4. Exam
    Exam 4: Defining the Problem and Determining Research Objectives
  5. Question
    When Managers Know the Consequence of a Decision Alternative with Certainty
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When Managers Know the Consequence of a Decision Alternative with Certainty

Question 54

Question 54

True/False

When managers know the consequence of a decision alternative with certainty, they should conduct marketing research to make certain of their knowledge.

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