True/False
Research objectives should state the "unit of measurement" and define the operational definition which specifies how the construct(s)will be measured empirically.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q44: Management's ability to recognize opportunities is increased
Q45: A marketing researcher investigates the way a
Q46: In some cases a manager is uncertain
Q47: While research objectives should be reasonably specific
Q48: Once marketers know which construct is to
Q50: Which of the following best characterizes what
Q51: A restaurant owner makes the following statement:
Q52: "If managers are not making a decision,
Q53: One of the functions of the marketing
Q54: When managers know the consequence of a