Question 1

A great deal of "census" information is actually based upon statistical sampling.

Accepted Answer

A) True 
 B)False

Question 2

Internal secondary data refers to any information that is stored in the internal memory of a computer.

Accepted Answer

A) True 
 B)False

Question 3

Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following was NOT discussed as a method of evaluating secondary data?

Accepted Answer

A)  What was the purpose of the study? 
B)  How readily available is the information to the public? 
C)  Who collected the information? 
D)  How consistent is the information with other information? 
E)  How was the information obtained?

Question 5

Online information about the U.S. Census may be found at:

Accepted Answer

A)  The U.S. census org 
B)  www.census.gov 
C)  www.directory of Government Documents. com 
D)  http://The U.S. Statistical Abstract 
E)  Online Census Guidebook.org

Question 6

CRM stands for Custom Reporting Methods and refers to a standardized process used by secondary data firms to report data.

Accepted Answer

A) True 
 B)False

Question 7

If you wanted to know where to look in order to find different types of other reference sources on a topic, you should use:

Accepted Answer

A)  a reference guide 
B)  an index 
C)  a directory 
D)  a dictionary 
E)  a biographical source

Question 8

Had it not been for the Baby Boomers, Elvis Presley might still be driving a truck in Memphis, Tennessee

Accepted Answer

A) True 
 B)False

Question 9

External secondary data was classified in the textbook into three sources: published, nonpublished, and video.

Accepted Answer

A) True 
 B)False

Question 10

If you wanted to locate periodicals on a subject you would find them in:

Accepted Answer

A)  a browser 
B)  a library catalog 
C)  an index 
D)  an encyclopedia 
E)  a directory

Question 11

Which of the following secondary data sources represents an ethical issue in terms of customer privacy issues?

Accepted Answer

A)  published sources 
B)  fields 
C)  records 
D)  internal databases 
E)  external databases

Question 12

Use of the terms AND, OR, and NOT in an online search illustrate the use of "field searching."

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is a main reason marketers find the Survey of Buying Power so useful?

Accepted Answer

A)  It reports data from the Census every year 
B)  EBI is reported in only three categories, making it easy to use 
C)  It contains the BPI, which is an indicator of the market potential of a geographic area 
D)  The SBP is available in print only, but it is available once a week, and it is free of charge 
E)  The SBP has a "low readability" index which makes it simple to read

Question 14

Organizing all books, magazine articles, manuals, and journal articles by topic in an electronic database allows for finding information on the topic using a:

Accepted Answer

A)  database called TOPICsearch Plus 
B)  standard subject heading 
C)  Boolean logic formula 
D)  nesting formula 
E)  secondary data research consultant

Question 15

Secondary data refers to information that is developed or gathered by the researcher specifically for the research project at hand.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following represents an application of secondary data?

Accepted Answer

A)  predicting broad changes in culture 
B)  selecting a street location for a new car wash 
C)  economic trends forecasting 
D)  corporate intelligence 
E)  All of the above are applications of secondary data.

Question 17

Which of the following was NOT discussed as a disadvantage of using secondary data?

Accepted Answer

A)  there is a mismatch of the units of measurement 
B)  data may be collected too quickly causing problems with the project schedule 
C)  differing classifications of the data in terms of what is available and what is needed 
D)  the data may be dated 
E)  reporting units are incompatible with research needs

Question 18

NAICS is not really a source of information in and of itself; rather, it is a coding system that may be used to access information.

Accepted Answer

A) True 
 B)False

Question 19

Hartsfield Software has developed a new program to help CPAs set up an automated billing system for their clients. The company is considering a direct mail campaign to contact and inform CPAs about the merits of the new software program. The company needs a list of CPAs for every state in the nation. What type of secondary data source should Hartsfield seek?

Accepted Answer

A)  dictionaries 
B)  directories 
C)  encyclopedias 
D)  indexes and abstracts 
E)  legal sources

Question 20

Which of the following secondary information sources provides a baseline of data every 10 years?

Accepted Answer

A)  baseline reports 
B)  NAICS (decade report) 
C)  census of the population 
D)  Survey of Buying Power 
E)  Decennial Marketing Research Handbook

Exam 6: Using Secondary Data and Online Information Databases

A great deal of "census" information is actually based upon statistical sampling.

Internal secondary data refers to any information that is stored in the internal memory of a computer.

Syndicated sources of secondary data cover a variety of general topics of interest to the public and are widely available in libraries.

Which of the following was NOT discussed as a method of evaluating secondary data?

Online information about the U.S. Census may be found at:

CRM stands for Custom Reporting Methods and refers to a standardized process used by secondary data firms to report data.

If you wanted to know where to look in order to find different types of other reference sources on a topic, you should use:

Had it not been for the Baby Boomers, Elvis Presley might still be driving a truck in Memphis, Tennessee

External secondary data was classified in the textbook into three sources: published, nonpublished, and video.

If you wanted to locate periodicals on a subject you would find them in:

Which of the following secondary data sources represents an ethical issue in terms of customer privacy issues?

Use of the terms AND, OR, and NOT in an online search illustrate the use of "field searching."

Which of the following is a main reason marketers find the Survey of Buying Power so useful?

Organizing all books, magazine articles, manuals, and journal articles by topic in an electronic database allows for finding information on the topic using a:

Secondary data refers to information that is developed or gathered by the researcher specifically for the research project at hand.

Which of the following represents an application of secondary data?

Which of the following was NOT discussed as a disadvantage of using secondary data?

NAICS is not really a source of information in and of itself; rather, it is a coding system that may be used to access information.

Which of the following secondary information sources provides a baseline of data every 10 years?