One of the Problems with Today's Complex Information Technology Is

Multiple Choice

One of the problems with today's complex information technology is ________. Marketing research firms are attempting to deal with this problem by offering products and services labeled "decision support systems," "data mining systems," or "expert systems" like IRI's Builder Suite services or Nielsen's Category Business Planner.

A) data costs more than the value they bring to the decision maker
B) information "decay"; the data have lost their value by the time they are processed
C) information overload
D) "garbage-in; garbage-out"
E) the "needle in the haystack" problem; the answer is there but almost never found