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    Marketing Research Study Set 1
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    Exam 7: Standardized Information Sources
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    If a Firm Were Interested in Obtaining Information on Several
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If a Firm Were Interested in Obtaining Information on Several

Question 43

Question 43

True/False

If a firm were interested in obtaining information on several media such as magazines, Sunday magazines, newspapers, television, radio, cable, outdoor, and Yellow Pages, it could use the personal portable meter.

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