What Type of Research Is: Designed to Reveal a Target

Multiple Choice

What type of research is: designed to reveal a target audience's range of behavior; the perceptions that drive the target market; sometimes based on in-depth studies of small groups of people; descriptive rather than prescriptive; inclusive of diary and journal exercises, focus groups, individual depth interviews, and ethnography?

A) qualitative methods
B) quantitative methods
C) plurality methods
D) strategic research methods
E) Socratic methods