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    Marketing Research Study Set 1
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    Exam 8: Observation, Focus Groups, and Other Qualitative Methods
  5. Question
    Pluralistic Research Is Losing Favor in the Marketplace of Marketing
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Pluralistic Research Is Losing Favor in the Marketplace of Marketing

Question 32

Question 32

True/False

Pluralistic research is losing favor in the marketplace of marketing research because of its extensive and exclusive use of "soft" research methods.

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