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When Respondents Have a Tendency to Respond Favorably or Unfavorably

Question 46

Multiple Choice

When respondents have a tendency to respond favorably or unfavorably regardless of the question, it is known as:


A) yea- or nay-saying
B) endzoning
C) unreliable response
D) research with low variability
E) None of the above; the respondent is obviously favorable or unfavorable toward the topic being evaluated.

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