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    Marketing Research Study Set 1
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    Exam 14: Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
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    If a Respondent Is Called and Is "Not at Home
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If a Respondent Is Called and Is "Not at Home

Question 43

Question 43

True/False

If a respondent is called and is "not at home," that sample element is no longer usable and callbacks should not be made. To do otherwise will distort the response rate.

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