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  3. Study Set
    Marketing Research Study Set 1
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    Exam 14: Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
  5. Question
    Respondents Can Misunderstand, Guess, Lose Attention, Suffer Distractions, and Suffer
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Respondents Can Misunderstand, Guess, Lose Attention, Suffer Distractions, and Suffer

Question 3

Question 3

True/False

Respondents can misunderstand, guess, lose attention, suffer distractions, and suffer respondent fatigue. These are all examples of unintentional respondent error and they all contribute to nonsampling error.

Correct Answer:

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