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Marketing Research Study Set 1
Exam 16: Generalizing a Sample's Findings to its Population and Testing Hypotheses About Percents and Means
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Question 21
Multiple Choice
Statisticians make estimates of population parameters that may be either:
Question 22
True/False
When we use SPSS to test a hypothesis for a percentage, we use the F value instead of the z value.
Question 23
True/False
A hypothesis test gives you the probability of support for your hypothesis based on our sample evidence and sample size.
Question 24
Multiple Choice
To use SPSS to test a hypothesis for a percentage you would use:
Question 25
True/False
If you were investigating the average number of golf balls purchased by golfers in a month, your sample statistic would be a mean.
Question 26
True/False
Failure to support the hypothesis essentially tells the hypothesizer that the assumptions about the population are in error and that they must be revised in light of the evidence from the sample.
Question 27
Multiple Choice
If we make a hypothesis and wish to be 95 percent confident in testing the hypothesis, a z score that supports the hypothesis will fall ________ of + or - 1.96:
Question 28
Multiple Choice
When computing standard error, if the variance (standard deviation) increases, then the standard error:
Question 29
Multiple Choice
Which of the following is a directional hypothesis?
Question 30
True/False
Two types of statistical inference are parameter estimates and hypothesis tests.
Question 31
Multiple Choice
Which of the following refers to a set of procedures in which the sample size and sample statistics are used to make estimates of population parameters?