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Arm & Hammer Is a Well-Known and Respected Brand of Baking

Question 56

Multiple Choice

Arm & Hammer is a well-known and respected brand of baking soda. The company has put it's brand name on several products,such as laundry detergent,toothpaste,kitty litter,and many more products. These are examples of:


A) brand transfers
B) brand modifications
C) brand banks
D) brand hierarchies
E) brand extensions

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