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The City of Monroe Has a Literacy Program for the Homeless

Question 123

Multiple Choice

The city of Monroe has a literacy program for the homeless but has had a difficult time reaching this group with information about the program even though radio and television stations have provided public service advertisements free of charge.This illustrates a segmentation problem with:


A) substantiality
B) identifiability and measurability
C) responsiveness
D) accessibility
E) accountability

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