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    Essentials of Marketing
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    Exam 8: Segmenting and Targeting Markets
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    _____ Segmentation Is Based on Personality,motives,and Lifestyle
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_____ Segmentation Is Based on Personality,motives,and Lifestyle

Question 97

Question 97

Multiple Choice

_____ segmentation is based on personality,motives,and lifestyle.


A) Psychographic
B) Demographic
C) Benefit
D) Family life cycle
E) Character

Correct Answer:

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