Multiple Choice
What is PRIZM?
A) a software program for classifying consumers psychographically
B) a method of dividing the United States into 66 manageable submarkets
C) a way to identify the importance of ethnic origin to the proposed target market
D) a software program for storing purchase habit data
E) the method of market segmentation used by businesses in the service industry
Correct Answer:
Verified
Correct Answer:
Verified
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