Zatarains Offers Packaged Spice Mixes for Jambalaya,gumbo,and Red Beans and Rice.Consumers

Multiple Choice

Zatarains offers packaged spice mixes for jambalaya,gumbo,and red beans and rice.Consumers can buy the product in the store,so Zatarains sells individual household-size packages to resellers.It also sells institutional-size packages to military bases,schools,restaurants,and other large organizations.The marketers of Zatarains would most likely segment the business market according to:

A) company characteristics
B) the buying process
C) financial terms
D) customer relationship objectives
E) length of distribution channel