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Sure Fit,Inc

Question 72

Multiple Choice

Sure Fit,Inc.has begun a rebranding strategy to let customers know it no longer only produces slipcovers,but now also carries a line of rugs,window treatments,and bedding.Its _____ is described as women with average annual household income of $60,000 or more.


A) market audience
B) market differentiation
C) perceived market
D) target market
E) aggregated market

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