Multiple Choice
ThinkGeek is an online retailer that caters to computer enthusiasts and other "geeky" social groups.Their merchandise includes clothing,electronic and scientific gadgets,unusual computer peripherals,office toys,pet toys,child toys,and caffeinated drinks and candy.ThinkGeek runs a points-for-reward system called Geek Points,under which customers can earn rewards for buying more products.This is an example of segmentation by:
A) demographic
B) benefit
C) aggregate
D) economic
E) usage-rate
Correct Answer:
Verified
Correct Answer:
Verified
Q62: A(n)_ strategy entails selecting one segment of
Q63: Wrestling Merchandise<br>Market research has shown that 6-
Q64: The requirement for a market segment to
Q65: The marketing manager of Gevalia gourmet coffees
Q66: Miller Lite's long-running "Great Taste...Less Filling!" advertising
Q68: Deal$ stores sell a wide variety of
Q69: Tower Fasteners developed a commanding position in
Q70: What are the four criteria that are
Q71: _ is one of the potential disadvantages
Q72: Sure Fit,Inc.has begun a rebranding strategy to