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    Essentials of Marketing
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    Exam 8: Segmenting and Targeting Markets
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    When a Firm Serves Two or More Well-Defined Market Segments
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When a Firm Serves Two or More Well-Defined Market Segments

Question 141

Question 141

Multiple Choice

When a firm serves two or more well-defined market segments with a distinct marketing mix for each,it is using a(n) _____ targeting strategy.


A) undifferentiated
B) concentrated
C) niche
D) multisegment
E) pluralistic

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