Multiple Choice
The advertisements for Kay Jewelers usually show a man presenting a woman with a ring or necklace and receiving a kiss in return.The ad then shows the slogan "Every Kiss Begins with Kay." This is an example of _____ positioning.
A) product class
B) price and quality
C) use or application
D) attribute
E) emotion
Correct Answer:
Verified
Correct Answer:
Verified
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