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    Essentials of Marketing
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    Exam 9: Decision Support Systems and Marketing Research
  5. Question
    Telephone Interviews Offer
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Telephone Interviews Offer

Question 7

Question 7

Multiple Choice

Telephone interviews offer:


A) speed in gathering data
B) a potential for reaching all households
C) few nonresponses
D) the ability to collect large amounts of complex data
E) the lowest-cost method for obtaining data

Correct Answer:

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