British Columbia's Sun-Rype Products Wanted to Find Out If Canadians

Multiple Choice

British Columbia's Sun-Rype Products wanted to find out if Canadians were having trouble getting their required servings of fruits and vegetables each day.Marketers conducted focus groups,a type of _____,which revealed that participants were having particular trouble getting their required servings of vegetables.

A) mail survey
B) mall intercept
C) ethnographic research
D) personal interviewing
E) experiment