Because Some Companies Have Been Conducting Market Research for Many

Multiple Choice

Because some companies have been conducting market research for many years on particular markets they are interested in,they understand the characteristics of target customers.For this reason,marketing research should not be undertaken when:

A) the actual costs are less than the forecasted benefits
B) there are no secondary data in existence to guide the project definition
C) it will take a long time to complete
D) the research would be redundant and a waste of money
E) the perceived costs are the same as the forecasted benefits