Multiple Choice
A(n) _____ typically entails showing members of the product's target market advertising and other promotional materials for several products,including the test product.These people are then taken to a mock or real store where their purchases are recorded.
A) adoption-rate test
B) real test market
C) concept test
D) simulated (laboratory) market test
E) consumer juried test
Correct Answer:
Verified
Correct Answer:
Verified
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