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    Essentials of Marketing
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    Exam 11: Developing and Managing Products
  5. Question
    All of the Following Are Product Characteristics Influencing the Rate
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All of the Following Are Product Characteristics Influencing the Rate

Question 105

Question 105

Multiple Choice

All of the following are product characteristics influencing the rate of adoption EXCEPT:


A) complexity
B) compatibility
C) relative advantage
D) observability
E) distribution

Correct Answer:

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