When Insight Research Associates Quotes a Marketing Research Project,management Will

Multiple Choice

When Insight Research Associates quotes a marketing research project,management will first estimate the cost to conduct the research and produce and deliver the final client report.The next step in determining the price is to add 30% to that cost estimate.This becomes the price estimate given to the potential research client.This suggests that Insight Research Associates uses a(n) _____ pricing objective.

A) profit-oriented
B) market share maximization
C) status quo
D) sales maximization
E) supply-demand equalization