Multiple Choice
An ad agency creates two ads for a particular car.One stresses the car's safety and gas mileage; the other simply shows how fun it is to drive.The first ad relies on the _____ route to persuasion; the second,on the _____ route.
A) peripheral; central
B) central; peripheral
C) primary; secondary
D) secondary; primary
Correct Answer:
Verified
Correct Answer:
Verified
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