You Are Developing Advertisements to Promote a Political Candidate

Multiple Choice

You are developing advertisements to promote a political candidate.One ad is a radio spot airing during "drive time," when listeners are stressed,distracted,and impatient.Another advertisement is a print ad to appear in national newspapers and business magazines.Based on this information,which of the following would you recommend?

A) Both the radio spot and the print ad should rely on the peripheral route to persuasion.
B) The radio spot should rely on the peripheral route to persuasion.
C) Both the radio spot and the print ad should rely on the central route to persuasion.
D) The print ad should rely on the peripheral route to persuasion.