If a Firm Invests in Continuous Innovation and Willingly Cannibalizes

Multiple Choice

If a firm invests in continuous innovation and willingly cannibalizes its existing products with more advanced products,the firm can:

A) lose a significant number of customers to competitors.
B) make its products more backward compatible.
C) prevent competitors from achieving a significant technological lead.
D) gain greater trust from distributors who have huge stocks of the existing product.