Which of the Following Is True of Innovators and Early

Multiple Choice

Which of the following is true of innovators and early adopters?

A) They are unwilling to take risks and to pay high prices.
B) They may demand considerable customization and technical support.
C) They are more likely to respond to marketing that communicates the product's completeness.
D) For this market segment, detailed technical information is not as important as using market channels with high reach and high credibility.