Question 1

According to Anderson and Tushman,in the era of incremental change,most competition revolves around improving components rather than altering the architecture.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is considered a radical innovation?

Accepted Answer

A)  Introducing a range of cell phones with different colors and patterns on the cover. 
B)  Reducing the size and weight of a cell phone, to make it more compact and easier to carry. 
C)  Developing a cell phone that allows customers to scan the prices of the products in stores and make payments for their purchases. 
D)  Increasing the clarity of a cell phone's camera by replacing the three megapixel camera with a five megapixel camera.

Question 3

The last 16 percent of the individuals in a social system to adopt an innovation are termed as late majority.

Accepted Answer

A) True 
 B)False

Question 4

Firms cannot influence the shape of the s-curve through their development activities.

Accepted Answer

A) True 
 B)False

Question 5

A bicycle manufacturing company adopted a new type of inventory management system.This inventory system improved the productivity of its manufacturing unit and the quality of the bicycles.This is an example of _____ innovation.

Accepted Answer

A)  product 
B)  radical 
C)  architectural 
D)  process

Question 6

S-curves in technology diffusion are obtained by plotting the:

Accepted Answer

A)  capacity of a technology against time. 
B)  cumulative number of adopters of a technology against time. 
C)  performance speed of a technology against effort. 
D)  performance power of a technology against effort.

Question 7

Briefly define Roger's five adopter categories and explain how a marketer might use this knowledge.

Accepted Answer

The answer of Briefly define Roger's five adopter categories and...

Question 8

Donald is always ready to buy recently-launched gadgets and gizmos.Since he has sufficient financial resources to invest in these products,he is unconcerned about the risks and uncertainties involved in buying new products.Based on this description,Donald belongs to the group of:

Accepted Answer

A)  early majority. 
B)  early adopters. 
C)  innovators. 
D)  laggards.

Question 9

The path a technology follows through time is termed its technology transfer.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is true of component and architectural innovation?

Accepted Answer

A)  Component innovation does not significantly affect the overall configuration of a system. 
B)  Architectural innovation is also called as modular innovation. 
C)  For a firm to initiate component innovation, knowledge about the whole system is necessary. 
D)  Component innovations have more far-reaching and complex influences on industry competitors and technology users than architectural innovations.

Question 11

Digital cameras replaced film cameras.This is an example of _____.

Accepted Answer

A)  modular innovation 
B)  incremental technology 
C)  component innovation 
D)  discontinuous technology

Question 12

In the context of s-curves in technological improvement,performance improvement in the early stages of a technology is rapid.

Accepted Answer

A) True 
 B)False

Question 13

Briefly explain the different types of innovation.

Accepted Answer

The answer of Briefly explain the different types of innovation....

Question 14

Which of the following statements is true regarding different types of innovations?

Accepted Answer

A)  Process innovations are more visible than product innovations. 
B)  A radical innovation may over time become an incremental innovation. 
C)  Component innovations significantly affect the overall configuration of systems. 
D)  Architectural innovation is also called modular innovation.

Question 15

A marketing research company categorized Jane as an early adopter.Which of the following is true of Jane in the context of early adopters?

Accepted Answer

A)  She will wait until uncertainty about a new product is resolved before buying it. 
B)  She will be well integrated into her social system. 
C)  She will have a skeptical attitude toward new ideas. 
D)  She will have a low potential for opinion leadership.

Question 16

An innovation can be competence enhancing to one firm,while competence destroying for another.

Accepted Answer

A) True 
 B)False

Question 17

Iris is quite skeptical about new innovations and is likely to adopt something new after getting some pressure from her peers.However,she is not so risk averse that she will wait until all uncertainty of a new technology has been resolved; she's willing to accept a little uncertainty if her peers already use the product.Which of the following adopter categories does Iris belong to?

Accepted Answer

A)  Early adopters 
B)  Innovators 
C)  Late majority 
D)  Laggards

Question 18

Which of the following is true of s-curves in technological improvement?

Accepted Answer

A)  They are obtained by plotting the cumulative number of adopters of the technology against time. 
B)  They typically show that technology goes through initial accelerated improvement, then slow improvement, then diminishing improvement. 
C)  S-curves in technology diffusion and s-curves in technology performance are fundamentally the same processes. 
D)  The s-curves flatten when the cost of each marginal improvement increases and when diminishing returns to effort begin to set in.

Question 19

Technology diffusion curve is s-shaped because adoption is initially fast when a new technology is introduced to the market.

Accepted Answer

A) True 
 B)False

Question 20

The CEO of an automobile manufacturing firm directed the R&D department to come up with a radical innovation.Which of the following best fits the bill?

Accepted Answer

A)  A door that unlocks by recognizing the owner's fingerprints. 
B)  Seats that vibrate to massage the backs of passengers. 
C)  A gear system that automatically shifts based on the driver's speed. 
D)  A car that runs on water and solar power.

Exam 3: Types and Patterns of Innovation

According to Anderson and Tushman,in the era of incremental change,most competition revolves around improving components rather than altering the architecture.

Which of the following is considered a radical innovation?

The last 16 percent of the individuals in a social system to adopt an innovation are termed as late majority.

Firms cannot influence the shape of the s-curve through their development activities.

A bicycle manufacturing company adopted a new type of inventory management system.This inventory system improved the productivity of its manufacturing unit and the quality of the bicycles.This is an example of _____ innovation.

S-curves in technology diffusion are obtained by plotting the:

Briefly define Roger's five adopter categories and explain how a marketer might use this knowledge.

Donald is always ready to buy recently-launched gadgets and gizmos.Since he has sufficient financial resources to invest in these products,he is unconcerned about the risks and uncertainties involved in buying new products.Based on this description,Donald belongs to the group of:

The path a technology follows through time is termed its technology transfer.

Which of the following is true of component and architectural innovation?

Digital cameras replaced film cameras.This is an example of _____.

In the context of s-curves in technological improvement,performance improvement in the early stages of a technology is rapid.

Briefly explain the different types of innovation.

Which of the following statements is true regarding different types of innovations?

A marketing research company categorized Jane as an early adopter.Which of the following is true of Jane in the context of early adopters?

An innovation can be competence enhancing to one firm,while competence destroying for another.

Which of the following is true of s-curves in technological improvement?

Technology diffusion curve is s-shaped because adoption is initially fast when a new technology is introduced to the market.

The CEO of an automobile manufacturing firm directed the R&D department to come up with a radical innovation.Which of the following best fits the bill?