Multiple Choice
Jupiter Inc.,a software firm,is starting to face competition from the new entrant Coral Inc.Jupiter Inc.wants to prevent its existing customers from switching to Coral's newly developed software.Which of the following measures should Jupiter Inc.adopt?
A) Ensure that customers find its software more convenient and simpler to use, as compared to that of Coral Inc.
B) Keep the initial cost of the software higher than that of Coral Inc.
C) Keep the prices of the complements required for the software higher than that of Coral Inc.
D) Ensure that fewer complementary products are availability for its products, as compared to that of Coral Inc.
Correct Answer:
Verified
Correct Answer:
Verified
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