Fashion Fair,the First Mover in the "All Year Discount" Stores

Multiple Choice

Fashion Fair,the first mover in the "all year discount" stores market,lost its market share to a late entrant-Brand Fair.Brand Fair operated its discount stores solely over the Internet,which,in turn,saved a lot of expenses.However,Fashion Fair was unable to adopt the online store business model due to its existing contracts with suppliers and investment in a physical infrastructure.This is an example of:

A) incumbent inertia.
B) monopoly rents.
C) path dependency.
D) technology spillover.