An Organization Accomplishes Its Goal to Obtain a 40 Percent

Multiple Choice

An organization accomplishes its goal to obtain a 40 percent share of the domestic market, but is unable to get the desired return on investment and output per hour of labor. Based on this information, the organization is most likely focused on which of the following?

A) Capital investment and not marketing.
B) Marketing and not capital investment.
C) Efficiency and not input economy.
D) Effectiveness and not efficiency.