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In Order for Cost-Per-Click (CPC) Ads and Cost Per Thousand

Question 153

Multiple Choice

In order for cost-per-click (CPC) ads and cost per thousand impressions (CPM) ads compete with each other in the same auction on the Google Display Network, AdWords system converts the CPC ad's bid to:


A) A CPM
B) A CPM conversion
C) An effective CPM conversion
D) An effective CPM

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