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Henry Has Been Running Google AdWords for the Past Six

Question 130

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Henry has been running Google AdWords for the past six months. He has a good clickthrough rate, but he feels that his sales aren't in proportion to the clickthrough rate he's receiving. Henry wants to optimize his site, but he wants to identify where he's losing visitors on the way to conversion. Which Google Analytics report could Henry run, to help identify this trend and show optimization opportunities?


A) Site overlay report
B) Funnel visualization report
C) Top exit pages report
D) Top landing pages report

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