George Has Hired You to Help Create a New Google

Multiple Choice

George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?

A) You should use the negative keywords to filter out words that don't apply to George's business.
B) You should advice George to use the CPM method.
C) You should use the narrower matching options to give George good clicks for his budget.
D) You should use the broader matching option to give George much-needed exposure.