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    Retailing Management
  4. Exam
    Exam 4: Customer Buying Behavior
  5. Question
    The Pattern of Buying Both Premium and Low-Priced Merchandise or Patronizing
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The Pattern of Buying Both Premium and Low-Priced Merchandise or Patronizing

Question 12

Question 12

True/False

The pattern of buying both premium and low-priced merchandise or patronizing both status-oriented retailers and price-oriented retailers is referred to as multichannel retailing.

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