Multiple Choice
Which of the following statements does not hold True for cross-shopping?
A) Consumers show cross-shopping patterns because one store cannot satisfy their often conflicting, multiple needs.
B) People buy both premium and low-priced merchandise.
C) Customers patronize both expensive, status-oriented retailers and price-oriented retailers.
D) Buying patterns of cross-shoppers provide great opportunities only for specialty retailers.
Correct Answer:

Verified
Correct Answer:
Verified
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