Calvin Enjoys Dining at Dawson's, a Fast Food Restaurant

Multiple Choice

Calvin enjoys dining at Dawson's, a fast food restaurant. He feels that they make the best French fries for a low price. However, when it comes to dessert, he feels he's a cake connoisseur. He prefers to have cake only at Marina's Patisserie, even though a piece of cake costs $7.00. Calvin's patronizing of Dawson's and Marina's demonstrates a behavior called

A) cross-shopping.
B) comparison shopping.
C) composite segmentation.
D) cross-docking.
E) postpurchase satisfaction.