The Main Game, a Retail Store, Appeals to People Who

Multiple Choice

The Main Game, a retail store, appeals to people who enjoy role-playing games. The store carries games, books, and has a play area where fans can meet and play against one another. The store mainly targets people who enjoy adventure and games. Therefore, the store is using ________ as the scheme for classifying its target market.

A) geodemographic segmentation
B) demographic segmentation
C) lifestyle segmentation
D) geographic segmentation
E) benefit segmentation